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How Social Technology Can Transform the Way You Lead
An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the cur...
A Strategy for Your Digital Transformation
NYT and WSJ bestselling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the dig...
Winning in a World Transformed by Social Technologies
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and ...
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed...
gewinnen mit Social Technologies
Immer mehr Menschen nutzen "Social Technologies": Internet-Plattformen wie Facebook, YouTube und Twitter sowie Tools wie Podcasts, Wikis und Blogs, wo...
Why Some Organizations Transform While Others Fail
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive t...
How to align social media with business strategy for real results For years now, businesses have approached social media in an experimental fashion un...
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