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Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Man...
A winner of the American Marketing Association Foundation’s Berry-AMA 2011 Book Prize for the best book in marketing! Shareholder value . . . core c...
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in...
Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain i...