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In Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of c...
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived...
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest...
Building Assets In an Information Economy
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—bra...
Creating Relevance, Differentiation, Energy, Leverage, and Clarity
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers ho...
Now in its fourth edition, Developing Business Strategies will help you move beyond reactive problem solving and into the development of a strategic v...
20 Principles that Drive Success
Did you know Brands Are Assets? Do you know how to create a Brand Vision? Is it possible to bring a Brand to Life? This is the definitive book that an...
Advertising's Role in Building Strong Brands
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot...
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Man...
Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of b...
“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning ...
The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well–established ...
Capitalizing on the Value of a Brand Name
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Global Perspectives
Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as t...
The New CMO Imperative
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inc...
Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the lates...
Strategies That Work
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energi...
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting i...
My Story So Far
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo ...
Private and Public Sector Decisions
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This h...
The Second Pacific Rim Edition
Marketing Research: The Second Pacific Rim edition reflectscontemporary developments and examples in Marketing Research. Thetext maintains the strengt...
A Pacific Rim Edition
This Australasian adaptation of Aaker\'s popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance...
Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macr...
A Comprehensive Guide for Churches
The Bereavement Ministry Program helps clergy or lay ministers to minister effectively to those who--for whatever reason--are working their way throug...