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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased ma...
Though the Depression is finally coming to an end, Helen Cunningham struggles to hold her New Zealand family through the hard times still ahead...
Creating Shareholder Value
The authors of this text continue to develop their widely known and admired philosophy of relationship marketing. It covers all the stakeholder market...
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Ernest F. Hollings in the Civil Rights Era
The first scholarly account of the South Carolina Democrat's career and the transformation of Southern U.S. politics and society during the civil righ...
This is the story of Jim Edwards, who was six weeks on the run and was sentenced to two years jail with hard labour for allegedly inflaming the Queen ...