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Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It cov...
A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market....
EBOOK: Principles and Practice of Marketing...
Im Princ Pract Marketing
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A compilation of works for the Personal Selling and Sales Management Course at the University of South Australia. It is compiled from Selling Today: C...
Selling & Sales Management is logically structured in parts covering the sales perspective, the practice of selling, sales channels, recruitment and t...
A guide to the latest thinking in the field of selling, sales management and strategy. The chapter contributors have been chosen for their practical w...
Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to c...
Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject a...