🍂 Autumn reading time! Let our AI Librarian find your perfect cozy read 🫖
Explore the literary world of this author
Building Marketing Strategy
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are ...
...
Consumer Behavior: Building Marketing Strategy, by Hawkins, Mothersbaugh, and Mookerjee expands on the ongoing strategic focus that this book had brou...
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that ac...