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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from...
Methodological Foundations
Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing auth...
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field exa...
This book covers mediation analysis—the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacob...
One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require famili...
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an ov...
Social Networks: You've Lost Control
This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phen...
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge...
Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci�s MARKETING MANAGEMENT, 6E presents an intriguing,...
This book covers the Analysis of Variance (ANOVA) model. Chapters include: 1) Review of Basic Statistics, 2) One-Way ANOVA, 3) Two-Way, Three-Way, and...
Median Splits, Mean-Centering, and Mediation Analysis
Reviews topics that are essential complementary analytics that enable behavioral marketing researchers to thoroughly test theories and hypotheses, and...
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A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of t...
Studying Healthcare from a Marketing Perspective is forward-looking and reflects on issues where marketers could have greater impact and use their pot...
Multivariate Statistics and Marketing Analytics, 4e
Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based ...
This book covers Analysis of Variance (ANOVA) (i.e., how to analyze data from an experiment), variants of experimental design, and multivariate ANOVA....
A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care....