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Explaining Origins, Processes, and Effects
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context th...
A Liberal Arts Perspective
Current information in the constantly changing field of mass communication has been incorporated into this text. Tables, figures and photographs show ...
An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explainin...
Media Effects
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media...
Development and Methodology
Conducting computer analyses for the purposes of revealing information of significance to the press represents an extension of one of the most importa...
An Experiment in Mass Communication
Traces a research project from its theoretical and practical origins through a pilot study, a pretest, and a final mature experiment. More than 128,00...
How U.S. Media Shape Negative Attitudes Among Teenagers in Twelve Countries
A Study of Cรณrdoba's Youth
Theory, Research, and Practice
This text discusses the nature and application of the principles of human communication. It addresses both interpersonal and mass communication, and e...
A Liberal Arts Perspective, Updated 1996 Edition
Our Stories of Persisting and Excelling in Higher Education
Three trailblazing female professors hired in the late 1960s and early 1970s discuss their childhoods, educational and research efforts, personal live...
Theory, Research and Practice
Social Science in Everyday Life
Social Science in Everday Life
Fundamentals of Human Communication presents the basic theoretical and practical concepts of the human communication process. DeFleur uses a multidisc...
A Novel
Is the Fountain of Youth a Holy Grail?Michael Corey, a 70-year-old professor in Boston, is about to retire. But his plans are derailed when his wife d...