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Building Marketing Strategy
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing...
Implications for Marketing Strategy
Includes bibliographical references and index....
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This book starts with the decision-making process before clearly articulating the various influences upon it. The text's rich pedagogical package guid...
Meaning, Measurement, and Method : a Text with Cases
The four major parts of the wheel of consumer analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strat...
Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that...
Measurement and Method : a Text with Cases
Measurement & Method : a Text with Cases
Text and Cases
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that ac...
Estudio de casos sobre los principios del marketing y los fundamentos del mercado....