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How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "tra...
Integrated Marketing Communications
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer....
Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed market...
This new and revised edition of Strategic Advertising Campaigns provides a thorough review of the fundamentals of formulating and implementing compreh...
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include co...
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to c...
Connecting Brands, Consumers and Companies
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, ...
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Corporate Communications in the Twenty-First Century
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The B...
Provides strategic insights and tools for professionals and advanced students in advertising and marketing, with chapters on how consumers buy, market...
Sense and Nonsense about Branding
Branding is a key consideration in any marketing or communications strategy, however, it has been subject to colossal overuse. "Brand Babble" will "ri...
How Promises Management Can Build Your Company Culture, Bid Your Brand, and Build Your Bottom Line
"Business is in serious trouble. Just when business needs it most, polls and surveys show that public trust and confidence in business is at its lowes...
Instructor's Manual
The Ground-breaking Manual for Using Promises Management to Keep Customers, Build Your Brand, and Build Your Business