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Contemporary Theory, Practice, and Cases
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International...
The Country of Origin Effect on Decision-Making in Practice
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for compa...
Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the stu...
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp....