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Tracing the Cultural Foundations of Brand Meaning
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings...
Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that...
Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics)....