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The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innova...
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, includi...
Emerging Research and Opportunities
The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years...
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best prac...
Designing Adaptive Strategies
This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as ...