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From the basics such as working with typography through using images and working with color, exploring different pre-press techniques and the processe...
Second Edition
Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its ro...
The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It als...
An Introduction
Layout for graphic design concerns the arrangement of text and images on a page. How these elements are positioned, both in relation to one another, a...
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in grap...
The Relationship Between Packaging Design and Brand Identity
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a...
Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, web...
The Visual Dictionary of Architecture is a comprehensive guide to the numerous terms associated with, and used within, the field of architecture. Over...
From A-line to yukata, from batik to yoke, "The Visual Dictionary of Fashion" explores and explains the many terms used in the fashion industry. Each ...
Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts used by designers in order to start the pro...
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer ...
The fifth book in the Basics Design Series, Colour by Gavin Ambrose and Paul Harris examines in detail two distinct areas of colour usage in design. F...
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which ...
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harri...
Grids 2nd Edition, the seventh book in the Basics Design series, has been updated with new content and visuals, exploring the construction and orderin...
The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including la...
"A comprehensive visual guide to laying text, image and object out on a screen or page"--...
Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with...
The second title in the 'Basics Design' series, 'Layout' addresses the practical and aesthetic considerations of the job in hand such as where and how...
The Fundamentals of Typography offers an incisive guide to typographic theory and practice. Subjects include an introduction to the history of typogra...
This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking int...
The Ways and Workings of Creative Thinkers
Design Genius celebrates the creative thought processes of 69 leading artists, designers, creative agencies, animators, illustrators and typographers....
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will...
The Visual Dictionary of Graphic Design is a comprehensive guide to the numerous terms used within graphic design and associated disciplines. Over 250...
One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines ...
Basics Design- Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The b...
The Visual Dictionary of Pre-press & Production is a concise and comprehensive introduction to the world of print and production. Containing textual a...
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The Visual Dictionary of Typography is a guide to the many and varied terms used within typography. Arranged alphabetically from abstraction to x-heig...
Investigation for successful creative solutions
Design Research shows readers how to choose the best method of research in order to save time and get the right results.The book makes readers aware o...
Basics Design 06- Print & Finish by Gavin Ambrose and Paul Harris provides an introduction to a variety of printing and finishing techniques. Presenta...
An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eve...
Colour
Basics Design: Colour, the fifth book in the Basics Design series, explores the use of colour in graphic design from two different directions. First t...
Original Approaches to Packaging Design
The pressure on packaging designers to create innovation, attraction and distinction for a product amongst fierce competition on crowded shelves is in...
-Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passion...
N. the Shape and Size of a Book Etc
This book "represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonst...
"Basics Design 04: Image examines the use of images as a fundamental component of graphic design. Images are everywhere, from cinema posters to perfum...
"Basics Design 05: Colour is a guide to the use of colour in graphic design. Colour is used to represent thoughts and emotions in a way that no other ...
N. the Sensation Produced by Rays of Light of Different Wavelengths, a Particular Variety of this