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"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a goo...
Official Training Guide from Qualtrics
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Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The prese...
A Decisional Approach
Central themes are the understanding of marketing processes and the management of export operations and decision making....
The Case of Product Risk
Implications for Borrowers : a Report to the Federal Home Loan Bank Board as Part of the Board's Alternative Mortgage Instrument Research Study (AMIRS)