Hong Yi

Financial Econometrics, Mathematics and Statistics

Theory, Method and Application

This rigorous textbook introduces graduate students to the principles of econometrics and statistics with a focus on methods and applications in finan...

ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about unders...

How to Paint Without a Brush

The Art of Red Hong Yi

From an internationally acclaimed artist and social media force, a visually captivating showcase of art made from everyday objects--including tea bags...

Mixed Boundary Element Method

Theory and Applications in Solid Mechanics

...

A Study of Persuasive Rhetoric on Graduation Speeches of Stanford University's 2005 and 2019

...