Hugo Guyader

The Heart and Wallet Paradox of Collaborative Consumption

Collaborative consumption is a peer-to-peer (P2P) exchange of goods and services facilitated by online platforms. This phenomenon is driven by technol...

Marketing and Sustainability

Contradiction or the Path to Profitable Businesses and Sustainable Societies?

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Mark...