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Gender Discourse in Indian Advertising
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements ...
Concepts and Practice
Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life ...
Principles and Practice
Corporate Communications: Principles and Practices is a comprehensive textbook designed to meet the requirements of the Post Graduate students studyin...
Concepts, Strategies and Case Studies
Communication, advocacy, and outreach are germane to the success of any organisation working in the social sector. This book provides a robust concept...
The Dynamics of Successful Election Campaigning
Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in ele...
The current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the sa...
Concepts, Practices, and Case Studies
A -first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills Social sector communication helps addres...
An enquiry into the gender narrative in Indian advertising....