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Success Strategies for a Saturated Market
How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the ...
A Tasting Guide
Developed for use by wine business students of the Sonoma State University, Wine Business Institute, this book will lead you through California as you...
The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship direc...
The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern glo...