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The Complete Guide to Creating Customers with Word of Mouth
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-sell...
Why Smart Marketing Is about Help Not Hype
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking ...
How to Embrace Complaints and Keep Your Customers
Haters are not your problem. . . . Ignoring them is. Eighty percent of companies say they deliver outstanding customer service, but only 8 percent o...
Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business. Jay Baer defines “Youtility” as inf...
7 Shifts to Make Your Business Faster, Smarter and More Social
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned in...
Why Smart Real Estate Professionals are Helping, Not Selling (A Penguin Special from Portfolio)
How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling ...
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Your Blueprint for Creating Competition-Free Content That Stands Out and Gets Results
The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an i...