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Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valu...
Increasingly, crimes and fraud are digital in nature, occurring at breakneck speed and encompassing large volumes of data. To combat this unlawful act...
In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or...
Investigative Data Mining for Security and Criminal Detection is the first book to outline how data mining technologies can be used to combat crime in...
With today’s consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can pro...
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E-Business Optimization
WebMining for Profitability provides a central reference to the components, issues, techniques and technologies for aggregating, enhancing, mining, an...