🦃 Cozy up with autumn reads! Let our AI Librarian pick your perfect fireside book 🍁
Explore the literary world of this author
Perspectives, Findings and Explanations
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critic...
A Return to Hope
Can anyone on earth escape the bumps on the road of life? Those bumps turned into huge potholes for Ann when she was diagnosed with a cancer from whic...
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who...
This book is a successor to the earlier and widely-used Business Organization. In this book the author helps the student to develop his or her own cri...
A Strategic Approach
This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competi...
Central Concepts and Philosophy of Science Issues
This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such...
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come ...
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answ...
This book presents an integrated view of the three main approaches to organization – classical, human relations and systems – showing what each ha...
First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodolog...
'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provi...
...
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices...
A Forensic Accounting Action Adventure
Risk. It's a factor calculated into all big-time sports operations. But baseball was completely unprepared for the risk of major league murder in the ...
A Methocology Gor Management and the Social Sciences
Theory and Behaviour
Re-issuing volumes originally published between 1949 and 1995 this 31 volume set examines the theory and behaviour of organizations. Topics covered in...
Carrying the Cross of Grief, with Meaning and Hope
When we unite our suffering with the suffering Christ, we learn that it can be redemptive and fruitful as part of His salvific mission. The Seven Inte...
A Methodology for Management and the Social Sciences