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A Casebook of Best Practice
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an impor...
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through incr...
Packed with examples and case studies, this guide shows in a clear and practical way how issues and crises can be handled successfully and effectively...
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