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Explore the literary world of this author
Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis ...
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, pro...
A Cultural Analysis
A one-of-a-kind analysis of ocean cruising! In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye t...
A Legacy for the Future
Intelligently designed tourism strategies for the twenty-first century! Successful tourism development and marketing are dependent on maintaining a de...
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most ...
Examine China's impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China--past, prese...
Management and Operations
International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality t...
Best Business Practices by Leading Companies
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they us...
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and upd...
Help students succeed now and in the future in any aspect of the hospitality field! Hospitality Management Education focuses on the academic aspect of...
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased f...
Development, Operation, and Impact
This single volume gives you comprehensive information on Asia-Pacific gaming! Casino Industry in Asia Pacific: Development, Operation, and Impact is ...
A Guide to Developing a Strategic Tourism Marketing Plan
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potent...
A New Direction
Make the most of the potential for tourism and hospitality in Southeast Asia! Tourism is known as the world's fastest growing industry, but until now ...
Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hosp...
Deliver quality instruction to your studentson-campus or off The Handbook for Distance Learning in Tourism is a practical, down-to-earth guide to deve...
Journeys of Romance, Love, and Lust
Explore the complex relationship between tourism and intimacy in this new book with a worldwide perspective! With a unique combination of academic and...
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