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Insight and Experience from Companies Which Have Embraced the Service Economy
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service bus...
Prompting Businesses to Think and Learn
Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading comp...
Applying the Principles and the Science of Marketing to the Professions
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thin...
From Vision to Decision
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they hel...
Reassessing Marketing Techniques for Modern Business
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextual...
The End of Work As We Know It is the complete guide for business managers and small business owners who want to use non-traditional staffing to create...
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An Evaluation Based on Interviews with Hospital Staff
Monsters with skins of different textures play hide-and-seek....
A Touch and Feel Book
Pages fold out to reveal many answers to the question, "Little bear, who do you love?"...
Colours Around Me
"Teaching children colours using objects of the world around them."--Provided by publisher....