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Online Consumer Behavior
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination w...
E-Commerce for Global Adoption, Resistance, and Cultural Evolution
"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative...
Cultural, Organizational and Technological Perspectives
"This book discusses important concepts for public administration reformation, taking into account the complex social, administrative, cultural, and l...