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In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Chur...
Leadership, Innovation, Technology
Sales Force Management, 9e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and in...
Building Relationships, Creating Value
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales ...
This book contains sales management in the twenty-first century, the strategic role of information in sales management. Formulation of a sales program...
This research-based title blends the theoretical foundations of sales management with current industry examples and applications....
Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its ti...
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world...
"This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-worl...