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Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective of intern...
Guo Ji Ying Xiao (Di 18 Ban)
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded...
Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded ...
The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing a...