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A Liberal Arts Perspective
Melvin L De Fleur has contributed to Understanding Mass Communication: A Liberal Arts Perspective as an author. Melvin L. DeFleur is currently Profess...
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Explaining Origins, Processes, and Effects
The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empi...
An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explainin...
Media Effects
Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and emphasizes media...
How U.S. Media Shape Negative Attitudes Among Teenagers in Twelve Countries
An Experiment in Mass Communication
Traces a research project from its theoretical and practical origins through a pilot study, a pretest, and a final mature experiment. More than 128,00...
Theory, Research, and Practice
This text discusses the nature and application of the principles of human communication. It addresses both interpersonal and mass communication, and e...
A Liberal Arts Perspective, Updated 1996 Edition
A Novel
Is the Fountain of Youth a Holy Grail?Michael Corey, a 70-year-old professor in Boston, is about to retire. But his plans are derailed when his wife d...