Michael J. A. Berry

Data Mining Techniques

For Marketing, Sales, and Customer Relationship Management

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in th...

Data Mining Techniques (2Nd Ed.)

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MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data...

Mastering Data Mining : the Art and Science of Customer Relationship Management

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Mastering Data Mining

The Art and Science of Customer Relationship Management

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Mining the Web

Transforming Customer Data Into Customer Value

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about cu...

Data Mining Techniques with Mastering Data Mining Set

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