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**Winner of the TAA 2017 Textbook Excellence Award** โSocial Media Marketing deserves special kudos for its courage in tackling the new frontier of ...
Buying, Having, and Being
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the ...
A European Perspective
'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues....
Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Sรธren T. Askegaard and Margaret K. Hogg Now in its six...
This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solo...
Revised edition of Consumer behaviour, 2013....
For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomonโs Consumer Behavior: Buying, Having, and Being covers...
Real People, Real Choices
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketin...
In Fashion
Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and man...
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La 4รจ de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging...
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consume...
Real People, Real Decisions
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions a...
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing s...
Buying, Having, Being
Beyond consumer behavior: How buying habits shape identity. A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying,...
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behavi...
How Consumers Use the Internet to Shop
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Mee...
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Ful...
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions i...
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour o...
How to Connect with Consumers Who Defy Categorization
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this ...
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world exa...
Consumers no longer simply "buy stuff" -- they forge their entire identities around a carefully selected set of brands. Consequently, they must become...
Buying, Having, and Being, Student Value Edition
Conversational, question and answer approach to contemporary business Better Business introduces the business content readers need--in a better way. B...
This book takes a good look at consumer behaviour, which is the study of people and the products that help to shape their identities....
Real People, Real Choices Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make rea...
This book goes beyond the discussion of why people buy things. It explores how products, services, and consumption activities contribute to shape peop...
The Washington Post Consumer Behavior Companion
Buying, Having and Being
Better Experiences Better Solutions Better Business Better Business 2ce provides Introduction to Business instructors and students with an improved di...
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors, ta...
For introduction to business courses. A better way to learn business. Better Business offers the business content students need, but in a better way. ...