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What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market...
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has r...
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and upd...
Enhancing the Lives of Tourists and Residents of Host Communities
Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related t...
Stay ahead of your customers as their service expectations change! In Current Issues and Development in Hospitality and Tourism Satisfaction, experts ...
An Encounter Approach
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about peop...
Cultural Potential and Challenges
This book will be a major resource for all academic researchers and practitioners interested in issues dealing with the development of tourism, its po...
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