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Decision Making Around the Globe
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, st...
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, includi...
The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innova...
Emerging Research and Opportunities
The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years...
Lessons from the Fastest Game on Ice
The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more t...
With resources for not-for-profit public sector organizations proving increasingly scarce, partnerships with the private sector are becoming progressi...
Leadership Challenges from the World of Sports
For more than seven years, the incisive commentary of Burton and O’Reilly has graced the pages of SportsBusiness Journal, the industry’s leading t...
The premier NCAA student-athlete handbook, now in a second, updated edition designed for today’s competitive market and with a new chapter on name, ...
Building a Global Giant
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The 2013 International Triathlon Union World Duathlon Championships
This case focuses on the sponsorship sales aspect of the 2013 International Triathlon Union World Duathlon Championships in Ottawa, Ontario, Canada. T...
Designing Adaptive Strategies
This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as ...
More than 99 percent of student-athletes will go pro in something other than sports. This book is for those college athletes, their advisors, and thei...
The Case of Club Hockey Canada
This case study presents seven challenges regarding the implementation of a National Sport Organization (NSO) loyalty program. Drawing on relationship...
Sponsorship, Ambush Marketing, and the Olympic Games
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-even...
A Canadian Perspective
Sport is increasingly concerned with effective marketing, and as with other products and services, sport must compete for attention and support. This ...
Sport Marketing: a Canadian Perspective 2ED
Integrated Activation as a Driver of Sponsor and Property Reach
For years, sport properties and corporate sponsors have struggled to develop strategies to activate their expansive partnerships, particularly those w...