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To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encount...
A Total Quality Framework Approach
This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful ...
Sampling, Selection, and Supervision
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be u...
This volume explores the history and use of polls in the USA and makes suggestions for ways the media should handle polling in the future. Contributor...
A complete and comprehensive collaboration providing insight on future approaches to telephone survey methodology Over the past fifteen years, advance...
Kids from 9 to 13 Should Not Pass Up This 5-Star Adventure Book! Madame Charmaine "is a ripping yarn in the tradition of Huck Finn." Madame Charmaine ...
A Data Quality Perspective
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in...
Fifth Edition. For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to kn...
Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaign...
An Executive Summary
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A National Evaluation
This is an introduction to modern polling. Focusing primarily on the 1996 US presidential election campaign, scholars and media pollsters address such...
The Impact of the National Citizens' Crime Prevention Media Campaign
This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protec...