Peter Swann

A Model of Demand with Interactions Among Consumers

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Corporate Vision and Rapid Technological Change

The Evolution of Market Structure

This book examines the role of strategic visions of future technological development in the evolution of market structure. This perspective offers a n...

Art of China, Korea, and Japan

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The Effects on Advertising Revenues of Allowing Advertising on BBC Television

A Report for the Committee on Financing the BBC

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Economics As Anatomy

Radical Innovation in Empirical Economics

There are two fundamentally different approaches to innovation: incremental and radical. In Economics as Anatomy, G.M. Peter Swann argues that economi...

Measuring Price and Quality Competitiveness

A Study of Eighteen British Product Markets

This book develops new methods of measuring competitiveness and applies these to 18 case studies of British product markets. These methods have a foun...