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International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to ...
The second edition of International Marketing includes greater coverage of digital marketing, social and interactive marketing.For example, Sri Lankan...
The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century....
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material a...
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Rev Ed
An International Perspective
Guo Ji Ying Xiao (Di 18 Ban)
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded...
Pioneers in the field, Cateora Gilly and Graham, continue to set the standard in this 17th edition of International Marketing with their well-rounded ...