R. Bruce Money

International Marketing

Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective of intern...

Loose-Leaf International Marketing

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded...

Creating a Functional Family in a Dysfunctional World

Parents today continue to struggle with the question of how much discipline is too much or too little. Creating a Functional Family in a Dysfunctional...

Marketing Industrial Services in Japan and the United States

It's Not Just "who You Know"

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Marketing internacional

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