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Towards a New Theory of Competitive Advantage
Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand stra...
Introduction of the First Therapy for Acute Stroke
Stroke ranks as the third leading cause of death in the U.S. After a series of clinical trials, Genentechs Activase®, a drug for preventing the blood...
DigiScents made remarkable progress in the development of digital scent, which resulted in a number of inquiries about DigiScents technology. The deci...
"no Licking, No Sticking, Just Clicking"
In 1999, E-Stamp, a Palo Alto-based company, was racing to become the first approved by the United States Postal Service to sell postage over the Inte...
Vantive sells software that is commonly placed in the Help Desk Software category by marketing analysts. More accurately though, Vantive's software sh...
A Strategic Co-alignment
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When Should a Manufacturer Become an E-tailer?
Since it was founded in 1993, Wild Planet Toys has created a distinctive identity in the highly competitive toy industry. The firm designs and manufac...
Headquartered in Palo Alto, California, OpenTV is a leading software solution company engaged in providing all key software components for the develop...
Dolby had led the development of noise reduction technology in both the film and music industries and in 1992 decided to enter the TV broadcast market...
Multi-player Online Gaming
SegaSoft, a software development company needed to decide whether the company should focus on being a software development company, online gaming aggr...
Focal Point Solutions is in the business of providing information technology outsourcing solutions. It targets businesses in the small to medium enter...
Sustaining Growth
DreamCycles is an online retail store specializing in high-end road and mountain bikes. After nearly three years of continually growing sales, however...
In 1992, Palm Computing was founded to create add-on software for the emerging Personal Digital Assistant (PDA) market. Initial buyers of PDAs were of...