Renée Mauborgne

Blue Ocean Leadership (Harvard Business Review Classics)

Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discoverin...

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader

The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over...

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential....

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 mi...

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan K...

Red Ocean Traps (Harvard Business Review Classics)

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and...

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan K...

Blue Ocean Strategy: how to Create Uncontested Market Space and Make the Competition Irrelevant

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Beyond Disruption

Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bo...

Blue Ocean Classics

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a n...

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan K...

Blue Ocean Leadership

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HBR's 10 Must Reads 2015

The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award–Winning article "The Focused Leader") (HBR's 10 Must Reads)

A year’s worth of management wisdom, all in one place. We’ve combed through ideas, insights, and best practices from the past year of Harvard Busi...

HBR's 10 Must Reads on Strategy for Healthcare

Is your health care organization spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy,...