Robert F. Lusch

The Service-Dominant Logic of Marketing

Dialog, Debate, and Directions

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for th...

An Introduction to Service-Dominant Logic

The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspecti...

Service-Dominant Logic Of Marketingtrue Debate And Directions

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Comparison of the Cultural Underpinning of Japanese and U.S. Management Functions

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Understanding Resource Management

How to Deploy Your People, Products, and Processes for Maximum Productivity

U.S. management seems to have fallen behind in its competition with managements in other countries. This book identifies the nature of the managerial ...

Ethics, Economy, and Entrepreneurship

Every species has its tools for survival. To say "no man is an island" is to say that without trade, we would live and die like any other large mammal...

Retailing and E-commerce

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