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CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies i...
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A widely acknowledged expert in the field of marketing and consumer behavior, Roger D. Blackwell combines his years of research and teaching with the ...
How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation
Regardless of how you earn a living, you have likely taken time during the pandemic to take stock of where you are and where you want to be in the fut...
What Business Leaders Can Learn from the World of Rock and Roll
Die Musikbranche verfügt über die einzigartige Fähigkeit, eine geradezu fanatische Treue bei ihren Anhängern zu erzeugen. Von den Rolling Stones, ...
This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A v...
Integrated Marketing Communications
Reinventing the Retail Supply Chain
Ny the "guru of . . . how to do business in a global marketplace" ("New York Times"), this text turns the traditional retailing paradigm on its head, ...
Key to Growth in Industrial and Consumer Markets
Management Implications from Parallel Axes Representations
An Optimal Control Theory Approach
A Negotiation Tool for Buyers
Identifying Opportunities for Growth in Trade
The Influence of the Cultural Transfusive Triad
Toward an Integrative Perspective
Is There Hope for Hardware? : Plus Ca Change, Le Meme Chose
Results from a Membership Implications Simulation
Preliminary Results of a Nationwide Study
They are Changing Real Estate Markets
The Code of Federal Regulations is a codification of the general and permanent rules published in the Federal Register by the Executive departments an...
Instructor's Manual
Why the E-commerce Honeymoon is Over and where Winning Businesses Go from Here
Customers Rule! The high-tech honeymoon is over and customers are choosing the winners today -- and it doesn't matter to them whether those businesses...