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Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication i...
Theory and Applications/ Stephan Dahl
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Theories and Applications
The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of...
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketin...
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological ad...
The hit online workshop now available as a 30 day workshop book! The gay scene can be a hard place to accept ourselves and we often focus far too much...