Stephen Wunker

Jobs to Be Done

A Roadmap for Customer-Centered Innovation

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoin...

Capturing New Markets: How Smart Companies Create Opportunities Others Don’t

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you’ll...

Costovation

Innovation That Gives Your Customers Exactly What They Want--And Nothing More

Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation?...

The Innovative Leader

Step-By-Step Lessons from Top Innovators For You and Your Organization

The Innovative Leader cracks the code to how industry leaders get ahead of the curve. How do leaders such as Microsoft's Satya Nadella, Panera's Ron S...