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A Survey of Television, Radio, and New Technologies
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Strategies and Practices
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, ...
A Survey of Electronic Media
As the best-selling text in its market for more than thirty-five years, Broadcasting in America distinguishes itself by presenting electronic media bo...
This work provides a review of all the electronic media, including radio, television, cable, telecommunications, computers, and new technologies. The ...
A Comparative Analysis
A Survey of Electronic Media, Brief Version
Broadcasting in America, Brief Version delivers a succinct version of the original survey text and covers the major areas of broadcasting: history, te...
A Survey of Television and Radio
A Survey of Electronic Media, Sixth Edition
An Annotated Guide