🦃 Cozy up with autumn reads! Let our AI Librarian pick your perfect fireside book 🍁
Explore the literary world of this author
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples fro...
Developing Skills for Decision Making and Innovation
Stimulating and developing the creative potential of all members of an organization (not just those in the more traditionally creative functions such ...
An Introduction
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Mar...
Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field ...
Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of m...
Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing ...
Consumer Behaviour: A European Perspective
...
This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective...
Theory and Principles