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A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma a...
**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of ...
Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, ass...
Social Media Marketing in a Web 2.0 World
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables....
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and metho...
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to a...
How Technology, eCommerce, and Web 2.0 Are Transforming Business Virtually [2 volumes]
This information-packed, two-volume set offers readers a single source for insight into the evolution of business functions and opportunities created ...
Every day, business leaders read about the shift in essential business practices and consumer-buying behavior brought about by the Internet. This two-...
How Technology, ECommerce, and Web 2.0 Are Transforming Business Virtually
How Technology, Ecommerce, and Web 2.0 are Transforming Business Virtually