Books by Wesley J. Johnston

Professional Selling

Types, Approaches and Management

Professional Selling: Types, Approaches and Management is an essential guide that covers the role of professional selling as part of an organization�...

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Patterns in Industrial Buying Behavior

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Innovations in the Teaching of Quantitative Methods in Masters Programs for Public Service

A NASPAA Mellon Project Report

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Japanese Wage System

What Can the U.S. Learn from Japan and what Can They Learn from Us

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Physiological Measures

Is There Hope for Hardware? : Plus Ca Change, Le Meme Chose

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Reprint Series

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Union Growth and Single Union Certification and Decertification Elections

Results from a Membership Implications Simulation

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Cases in Marketing Management

Issues for the 1990s

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Social Program Evaluation Revised

The WIC Program

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Editorial 20th Anniversary Special Issue

Journal of Business and Industrial Marketing

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Corporate Social Responsibility

An Empirical Investigation of U.S. Organisations

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Exporting

Does Sales Volume Make a Difference?

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