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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view�...
Reclaiming the Future We’ve Sold to Machines
The bestselling authors of The Virtual Corporation describe how the rise of AI and virtual environments are ushering in an epic cultural transformatio...
der Kunde als Co-Produzent
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Structuring and Revitalizing the Corporation for the 21st Century
Even before publication, The Virtual Corporation has fired debate in industry, academia, and government. A potential bestseller, the book examines the...
Reclaiming the Future We've Sold to Machines