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Creating Value Through All Customer Touchpoints
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are yo...
Strategy, Profit, and Risk in an Interlinked World
New Paperback Edition Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies “This book presents an amazing collection of insi...
Strategies for Reaching the New Hybrid Consumer
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To Do Differently You Must See Differently
This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by...
Transform the Business of Your Life and the Life of Your Business
50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!! The power of change: create new thin...
How Your Mental Models Define Your World
This is the eBook version of the printed book. This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life a...
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Today's glo...
Building Enterprises for a Borderless World
“This is essential reading for anyone seeking to compete–and succeed–in the fl at world.” –John Hagel, Chairman of Deloitte Center of Innova...
The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It ...