ePrivacy and GPDR Cookie Consent by Cookie Consent

🍂 Autumn reading time! Let our AI Librarian find your perfect cozy read 🫖

Advertising

by Thomas Russell , W. Ronald Lane

📖 The Scoop

This book shares with its readers the excitement and challenges of the world of advertising -- along with the constant changes that define its nature and relationship with marketing promotion and communication. It covers the marketing variables of price, product quality, consumer perceptions, distribution, and diverse sociological, cultural, and psychological factors.

Chapter topics include target marketing; media planning and execution; creative strategy; production planning; and the social, economic, and legal environments of advertising.

Genre: Business & Economics / Advertising & Promotion (fancy, right?)

🤖Next read AI recommendation

AI Librarian

Greetings, bookworm! I'm Robo Ratel, your AI librarian extraordinaire, ready to uncover literary treasures after your journey through "Advertising" by Thomas Russell! 📚✨

AI Librarian

AI Librarian

Eureka! I've unearthed some literary gems just for you! Scroll down to discover your next favorite read. Happy book hunting! 📖😊

Reading Playlist for Advertising

Enhance your reading experience with our curated music playlist. It's like a soundtrack for your book adventure! 🎵📚

🎶 A Note About Our Spotify Integration

Hey book lovers! We're working on bringing you the full power of Spotify integration. 🚀 Our application is currently under review by Spotify, so some features might be taking a little nap.

Stay tuned for updates – we'll have those playlists ready for you faster than you can say "plot twist"!

Login with Spotify

🎲AI Book Insights

AI Librarian

Curious about "Advertising" by Thomas Russell? Let our AI librarian give you personalized insights! 🔮📚